Fashion Forward


On the second day of our photo shoot, we’ve set up in a creative space in Santa Monica. Sunlight flows in from all sides of the building — another picture-perfect L.A. day.

2nd Street USA model shooting in Santa Monica

Our model Jenna kicks things off in a boho chic look, with blush pink cheeks and a loose bun atop her head. Because of her flowing hair, she says, “I love wearing clothes with a free, hippie vibe.” Her flirty green dress comes from Laurence Doligé, with wrap-around lace espadrilles from J&M Davidson. Her slim Flynn handbag lends refinement to her easy-breezy style.

2nd Street USA model Jenna in a boho chic lookJenna in a Laurence Doligé dress and espadrilles from J&M Davidson

Jenna lets her hair down and changes into a new outfit to show off her Tokyo style. Under the military jacket by Sly, her t-shirt showcases tiger and dragon artwork on the front, and a map of Japan on the back. The shirt was created in collaboration between Beams and Toyo. Embroidered shorts by Rosebud are worn with buckled ankle boots and round sunglasses. 

Jenna in her new Tokyo style outfitJenna in t-shirt showcases tiger and dragon artwork

After lunch, Jenna premieres a third look. She layers a sleeveless Rosebud trench over a knit tank top, accented with a hair scarf by Lounge Dress. “This is my favorite look of the day,” she says, “because I love long clothes.” Her frayed designer jeans are from Moussy, a longtime favorite denim brand in Japan because of the way its jeans shape a woman’s legs.

Jenna carries a geometric clutch by Bao Bao Issey Miyake. Jenna is joined by model Brandon, a recent L.A. transplant who still carries a hint of his Texas twang. Brandon describes his fashion aesthetic as “a comfy, relaxed, chill vibe, but still form-fitting.” His long-sleeved black shirt is the centerpiece of his look because it has been re-created by acclaimed dyer Kyoto Montsuki. Using a traditional dying technique, Montsuki’s black dye is the deepest black available, the same dye used on kimonos since 1915. Brandon’s faded blue jeans are by designer Sleek, and are worn over special “Made in Japan” Converse low-tops. On his left wrist, Brandon displays a sports watch by G Shock.

Model Brandon in “Made in Japan” Converse low-tops2nd Street USA model Jenna and Brandon in Tokyo style

Together, Brandon and Jenna bring the Tokyo fashion scene to the streets of Los Angeles. Our photographer maximizes the natural light of the cloudless day, and captures our models in a whirlwind of outdoor scenes near the beach. “Fashion always sets the mood for what you’re about to do,” Jenna says. “It can be a real confidence booster, and lets you shape the way people perceive you.”

Back at the studio and after a change of clothes, Brandon emerges in a cool summer look. His Kato denim shirt peeks through the front of his 02Deriv. khaki coat. He wears casual shorts and loafers, with glasses from Kaneko Optical.

Brandon in his 02Deriv. khaki coat and glasses from Kaneko Optical2nd Street USA model Brandon in his Kato denim shirt

And with that, we wrap another day of photography, having explored the breadth of styles you can create with the one-of-a-find fashions offered by 2nd STREET. We can’t wait for the store to open to see the clothes all around the city!