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What's Trending in Store at Santa Monica
6. 07. 2022

What's Trending in Store at Santa Monica

Article by Kristine Banuelos

With the Santa Monica location being less than a 10 minute walk away from the beach and just a quick drive away from Abbot Kinney, we wanted to take a look at how their collection of clothing trends compare to other locations.

What are the locals selling? What are first-time visitors and frequent shoppers buying? Are the purchased pieces making their debuts at the Santa Monica Pier, Third Street Promenade, or the Venice Boardwalk? Well, we’ve done some research and here are the trending categories.

Colorful and Vibrant

The summer solstice is upon us and the colors are vibrant! Groundbreaking spring florals (The Devil Wears Prada, anyone?) have made their way into the summer season, but the hues have been heightened to bring out a different energy. Fashion critics and blogs are saying that yellow, blue, haute pink, kiwi green, and blood orange are the colors to look out for this spring and summer.

This Faithful the Brand dress paired with the INC Barbie pink heels and Susan Alexandra cherry bag are fully encompassing all of those colors! The put-together look is giving “brunch at a rooftop bar in downtown Santa Monica” vibes. Cheers!

Faithful the Brand Dress - M, $109
INC Pink Heels - 6, $33
Susan Alexandra Cherry Bag - $229

Timeless Pieces

Jane Fonda and Farrah Fawcett. Dazed and Confused. Jackie and Donna. Stranger Things. The 70s and its fashion icons showcased timeless pieces that we continue to see today in the fashion industry, and within the media that likes to encapsulate the era through films and shows. This could be due to the fact that 70s fashion was the catalyst for dressing for comfort and self-expression.

You no longer had to be in pristine apparel and done-up hair to be seen out in public as in previous decades. This shift in the cultural mindset embraced and popularized blue jeans, denim bell-bottoms, and polyester. You can thank the 1970s for keeping things casual!

Palm Angels Tee - S, $79
Weekday Pink Jeans - 40, $33
Vintage Vans Baseball Tee - Men’s M, $19
Ralph Lauren Bermudas - Women’s 35, $9

Designer, Always

Staying true to its credo, you will always find streetwear and designers at 2nd STREET. In this case, the two styles meet right in the middle! I was in-store browsing through the men’s sections of popular streetwear brands such as A Bathing Ape, Billionaire Boys Club, and Supreme when I took a turn to the section of contemporary designers.

Vintage coats and slacks hung in the Burberry section, along with some classic basics from Rick Owens. I moved further down the aisle and saw the luxury brand pieces on display. This Balenciaga button-down stood out as a prime example of premium, unique pieces that you can find at the store or on the sidewalks of Abbot Kinney.

Balenciaga Button-Down - 41, $299

Colorful hand painted and spray painted murals decorate the sides of buildings surrounding this 2nd STREET location. And you can continue to see this type of street art through Abbot Kinney and down to the Venice Boardwalk.

It’s no surprise that with this much life in the Santa Monica area, the store’s inventory reflects what people are wanting to buy, wear, and sell for the next wave of people who are looking for their next self-expression piece.

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